This was one of the articles that shaped my opinion on Amazon. For me, it was a deal breaker. At least in terms of trusting the platform.
https://qz.com/1039381/amazon-owns-a-whole-collection-of-secret-brands
The problem is that I don't know if it's outdated or if I took it too far. But since then I have recommended everyone I talk to run from Amazon, and focus on their own channels.
So my discussion is about if you guys see Amazon as an Allied, an Enemy, or someone you can collaborate with but without that much trust.
